O Positiv, a women’s health supplements company, is exploring a potential sale that could value the brand at around $1 billion, according to people familiar with the situation.
The company is known for its vitamins and probiotics designed to support health concerns such as PMS, menopause, vaginal care, and gut health.
Founded in 2018 by siblings Bobby and Brianna Bitton, O Positiv has grown rapidly in the women’s wellness sector. This year, the brand is expected to bring in $275 million in revenue, up from $225 million in 2024.
The company has partnered with Jefferies, an investment bank, to explore sale options. However, sources caution that a deal is not yet certain.
O Positiv’s health-focused products are available on its own website and major retailers including Walmart, Target, and Amazon. As the women’s health space gains traction among consumers and investors, the company has attracted significant interest.
Recent acquisitions in the sector—such as Pharmavite’s purchase of Bonafide and L Catterton’s investment in Stripes Beauty—reflect growing demand for trusted brands in female wellness.
O Positiv declined to comment on the matter.
