A recent survey by Hone Health reveals that tracking personal health data has become a popular practice among men in their 40s and 50s, marking a shift from traditional health checkups to a more detailed, data-driven approach.
Nearly 75% of over 700 men surveyed actively monitor various health metrics, with one in five deeply engaged in daily tracking to guide their exercise, diet, and recovery routines.
This new wave of health-conscious men often track advanced biomarkers like free testosterone levels and VO2 max, alongside fitness, sleep, and nutrition data.
About 80% keep an eye on lab results such as hormones, blood pressure, and cholesterol, while over half monitor fitness indicators. Sleep quality and nutrition are also key focuses, with many tracking calories and nutrient intake.
Wearable devices like smartwatches have helped fuel this trend, with nearly one-third of Americans now using them to keep tabs on their health. Wellness has become a top priority for half of U.S. consumers, reflecting a growing cultural emphasis on proactive health management.
The typical health tracker is a college-educated man earning a six-figure income, living outside major cities, and motivated by data to optimize his well-being. Most adjust their habits regularly based on their health data: 36% tweak supplements, diet, or workouts every few months, and 25% make monthly changes.
Fitness tracking covers a broad range of activities, from strength training to endurance sports like running and cycling, and even combat sports such as Brazilian Jiu-Jitsu. This shows how men are integrating health data into diverse aspects of their lifestyles.
Overall, the survey highlights how men in midlife are turning health tracking into a daily routine, using data to make informed decisions and improve their quality of life.
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