For years, women’s hair loss has been underdiagnosed and undertreated. But a new product aims to change that — and in a surprisingly tasty way. Telehealth brand Hims & Hers has introduced the first FDA-backed prescription gummy designed specifically to help women grow back their hair. It’s a green apple-flavored blend of minoxidil and biotin, two ingredients shown to fight hair loss.
“This gummy is not just a supplement — it’s a prescription-strength treatment made in an FDA-regulated pharmacy,” said Dr. Jessica Shepherd, chief medical officer of Hims & Hers.
Why Hair Loss Isn’t Just a Man’s Problem
It’s a common belief that hair loss mostly affects men. But that’s far from the truth. According to the American Hair Loss Association, 40% of women will experience noticeable hair thinning by age 50. What’s more surprising is that 12% of women begin losing their hair before they even turn 30.
Dr. Shepherd explains that while men often lose hair in defined patterns — like bald spots or receding hairlines — women usually experience overall thinning. And many factors specific to women, such as postpartum changes, menopause, and conditions like PCOS, have historically been ignored by the healthcare system.
“This often leaves women feeling frustrated and unheard,” said Dr. Shepherd. “Their concerns have been dismissed for too long.”
What’s Inside the Gummy, and Why It Matters
The new Hers gummy contains two powerhouse ingredients:
Minoxidil: The only FDA-approved medication for hair regrowth in both men and women. It helps boost hair density.
Biotin: A popular vitamin that supports stronger, fuller strands.
Unlike sprays, foams, or pills, the gummy format makes treatment easier to stick to. “A medication only works if it’s taken consistently,” said Shepherd. “We wanted to create something women actually want to take every day.”
Not All Gummies Are Created Equal
Many hair vitamins sold over the counter don’t meet strict standards, but this one’s different. It’s made in a pharmacy regulated by the FDA and follows high-quality US Pharmacopeia standards, ensuring accurate doses and reliable results.
Still, users should be aware that minoxidil, whether in gummy or topical form, can sometimes cause unwanted hair to grow on other parts of the body. But Dr. Shepherd says this side effect can usually be managed with simple hair removal methods.
Hair and Mental Health Go Hand-in-Hand
Hair loss affects more than just appearance. “Many women feel ashamed, anxious, or less attractive when they lose their hair,” Shepherd explained.
A study found that over half of women feel extreme emotional distress from hair loss, compared to just 27% of men. More than 60% said it made them feel less sexy, and over half said it impacted their physical confidence.
At Hers, the goal is not just to regrow hair — it’s to empower women. “We want every woman to feel seen, heard, and supported,” said Shepherd.
Treating Hair Loss from the Inside Out
Healthy hair starts with a healthy body, according to Shepherd. While medication plays a role, so do lifestyle choices like managing stress, getting enough sleep, and eating a balanced diet.
“Protein, good fats, and vitamins are essential for strong, thick hair,” she said. “A gentle hair care routine, combined with wellness habits, sets the foundation for lasting results.”
Conclusion
Female hair loss is common, real, and treatable — and this new gummy offers a simple, science-backed solution that many women have been waiting for. By addressing both physical and emotional needs, Hers hopes to make hair care less of a chore and more of a choice rooted in confidence and convenience.
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