NewsFitness & Wellness' Most Innovative Companies

Fitness & Wellness’ Most Innovative Companies


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Athletech News is proud to present the “ATN 23,” our first-ever list honoring the most innovative companies in fitness and wellness in 2023

Following another breakthrough year for our industry, Athletech News is proud to announce the 2023 winners of the Most Innovative Companies in Fitness and Wellness.

The list names 23 organizations that have helped revolutionize the fitness and wellness space over the past year, detailing the progress they’ve made and explaining their impact on the industry as a whole. As the only award in the world that recognizes such achievements, the “ATN 23” serves as a significant benchmark in the already booming field of fitness and wellness.

The winning companies are implementing a variety of cutting-edge technologies such as artificial intelligence (AI), smart wearables, palm scanning software and virtual reality (VR). Organizations that adopt new exercise methods or codes of conduct to further develop their culture, attract new members and generally bring a positive impact to the field are also rewarded for their forward thinking. The list further recognizes physical and financial expansions, provided they are undertaken in a spirit of innovation.

The judging panel includes ATN’s founder and CEO, executive editor, and several respected independent fitness and wellness industry experts. Applicants are judged on their ingenuity, creativity, business potential and overall positive impact. The ATN 23 list undergoes hours of research, analysis and debate to ensure its effectiveness in spotlighting the most deserving candidates.

Also included below the honorees is a “One to Watch” section, which lists honorable mentions for a number of accomplishments worthy of recognition. The companies have also made innovation a priority this year, with initiatives like jumping into the metaverse, implementing gamification software and offering new hybrid workout options.

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